Cookie Policy

01. Introduction

Homeward Lane ("we", "us", or "our") uses cookies and similar tracking technologies on our website to enhance your experience analyzing Canadian investment platforms. This policy explains what these technologies are, why we use them, and your rights to control our use of them.

In accordance with Canadian federal law—specifically the Personal Information Protection and Electronic Documents Act (PIPEDA)—and Alberta’s provincial legislation, the Personal Information Protection Act (PIPA), we are committed to transparency regarding how we collect data through automated means in the city of Edmonton and beyond.

02. What are Cookies?

Cookies are small data files that are placed on your computer or mobile device when you visit a website. Cookies are widely used by website owners to make their websites work, or to work more efficiently, as well as to provide reporting information.

• First-party cookies: Cookies set by the website owner (Homeward Lane).
• Third-party cookies: Cookies set by parties other than the website owner, enabling third-party features or functionality (e.g., advertising, interactive content, and analytics).

03. Categories of Cookies We Use

We categorize our cookies into four main groups to help you understand their purpose within our investment analysis ecosystem:

04. Legal Basis for Processing

Under Canadian law, specifically the guidelines provided by the Office of the Privacy Commissioner of Canada (OPC), the use of cookies often relies on "implied consent." However, for tracking that involves sensitive information or extensive profiling, we seek express consent.

For users accessing Homeward Lane from the European Economic Area (EEA) or the United Kingdom, we comply with the GDPR and the ePrivacy Directive. This means we only deploy non-essential cookies (analytical and marketing) if you have provided your explicit "Opt-In" consent via our cookie banner.

05. Third-Party Cookies

Our analysis of platforms like Wealthsimple, Questrade, and the Big Five banks may involve third-party services. These third parties (such as YouTube for video walkthroughs or Google for traffic metrics) may also place cookies on your device. We do not control these cookies, and we recommend checking the respective third-party privacy policies for more information.

06. How to Manage Cookies

You have the right to decide whether to accept or reject cookies. You can exercise your cookie preferences by clicking on the appropriate opt-out links provided below or by adjusting your browser settings.

Most web browsers allow some control of most cookies through the browser settings. To find out more about cookies, including how to see what cookies have been set, visit www.aboutcookies.org or www.allaboutcookies.org.

07. Policy Updates

We may update this Cookie Policy from time to time in order to reflect, for example, changes to the cookies we use or for other operational, legal, or regulatory reasons. Please therefore re-visit this Cookie Policy regularly to stay informed about our use of cookies and related technologies.

08. Contact Information

If you have any questions about our use of cookies or other technologies, please contact our Privacy Officer in Edmonton: